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The smart business precision marketing program developed by 95power integrates WiFi indoor positioning, APP/H5 applications, Portal Internet authentication system, business intelligence BI system, and precision strategic marketing platform to form a complete business precision marketing line. Among them, multiple systems are interlinked to collect customer data and user habits in an all-round way, and finally draw a complete portrait of a person for precision marketing.
The smart business precision marketing program developed by 95power is based on the user location data of the business center collected under WiFi or Bluetooth environment, and quickly realizes smart business, precise analysis and scientific management of supermarkets.
With the promotion of mobile Internet, Wi-Fi Internet coverage in modern commercial entities has gradually become a rigid requirement. In the smart business precision marketing program developed by 95power, Wi-Fi network coverage provides full wireless Internet access while capturing the user’s mobile phone MAC through a Wi-Fi probe and real-time monitoring of the user’s location information with the help of a positioning engine , Transform offline passenger flow into online data.
The mobile phone MAC address captured through WiFi positioning can be used as a unique identification code for offline customers, combined with the Portal Internet authentication system's behavior of entering information for the user when the user connects to the mall's WiFi, forming the MAC address, mobile phone number, and WeChat OpenID The binding relationship of the three is used to identify offline user traffic. Portal authentication supports multiple authentication methods such as SMS authentication and WeChat authentication, which can improve user information while also attracting fans for the official account.
APP and H5 applications are one of the indispensable links in the precision marketing line of 95power's smart business solutions. APP/H5 provides C-end users with LBS location information services such as indoor positioning and navigation, reverse car search, check-in puzzles, points malls, and online payment. At the same time, it can also collect users' online behavior information and upload them. To the business intelligence BI system, for it to be combined with offline shopping behavior and consumption data for analysis, so as to realize the combination of precision marketing functions such as "guess you like" and online and offline user data.
The 95power intelligent BI system is the core to realize the precise marketing of commercial real estate. The data collection through WiF positioning system, the information of Portal authentication is complete, the online user behavior collection of App/H5 light application, the business intelligence BI system will User information, offline location information, online behavior data, and consumption information are perfectly integrated, depicting a detailed and complete portrait of each user's consumption level, shopping tendency, brand preference, etc., as well as value analysis of each area of each store .
Through the analysis of user data in the three dimensions of space, behavior and time through the business intelligence BI system, business managers can formulate targeted marketing strategies according to the preferences of each user, and adjust the operation of the mall with the help of big data analysis Strategies to achieve precision marketing. Commercial managers can use the precision strategic marketing platform to customize the rules, channels, content and goals of marketing push to achieve precision marketing push. The platform supports SMS, APP, WeChat message push and "Guess you like" based on O2O platform, etc. Online application function. Using the indoor positioning system, the precision strategic marketing platform can also implement a push method based on user location information, realize various C-end services such as VIP to store push, and realize the purpose of precision marketing while improving the user's stickiness to the mall and APP.
(1) Analysis of action trajectory
(2) Analysis of the scope of activities
(3) Analysis of consumption records
(4) Analysis of consumption preference
(1) Analysis of overall passenger flow
(2) Analysis of consumer activity hot spots
(3) Analysis of the relationship between shops
(1) Reverse parking in the parking lot
(2) APP customization service
For more information about the parking lot Bluetooth positioning and navigation system solution, please contact +86-755-23779429, or click Online Service consultation on the right side.
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